New Pr Toolkit Strategies for Successful Media Relations

Deirdre Breakenridge is Executive Vice President and co-owner of PFS Marketwyse, an advertising and communications firm based in Totowa, NJ. Recognized as a leading expert in marketing, brand-building, and PR, she speaks regularly to organizations ranging from the International Association of Business Communicators (IABC) to the National Association of Broadcasting (NAB). She is author of Cyberbranding: Brand Building in the Digital Economy (Financial Times Prentice Hall). Thomas J. DeLoughry is a freelance writer with more than 15 years of experience in journalism. He is a former Executive Editor of Internet World magazine, where he had a front-row seat for the dot-com craze. He began writing about information technology for The Chronicle of Higher Education, a Washington, DC-based weekly, in 1987 when the Internet was primarily the domain of professors and researchers. He's also been a Contributing Editor to InternetWeek magazine and has written for several other magazines and newspapers.Breakenridge, Deirdre is the author of 'New Pr Toolkit Strategies for Successful Media Relations' with ISBN 9780130090256 and ISBN 0130090255.