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2027607

9780140240788

New Marketing Practice

New Marketing Practice
$50.92
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Product details

  • ISBN-13: 9780140240788
  • ISBN: 0140240780
  • Publication Date: 1999
  • Publisher: Penguin Books, Limited

AUTHOR

Mercer, David

SUMMARY

A guidebook for practising managers across all disciplines, New Marketing Practice is based on the fundamental principle of establishing and maintaining profitable customer relationships.Mercer, David is the author of 'New Marketing Practice', published 1999 under ISBN 9780140240788 and ISBN 0140240780.

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