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9780844234526

New Marketing Paradigm Integrated Marketing Communications

New Marketing Paradigm Integrated Marketing Communications
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Product details

  • ISBN-13: 9780844234526
  • ISBN: 0844234524
  • Publication Date: 1996
  • Publisher: McGraw-Hill Companies, The

AUTHOR

Schultz, Don E., Tannenbaum, Stanley I., Lauterborn, Robert F.

SUMMARY

Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.Schultz, Don E. is the author of 'New Marketing Paradigm Integrated Marketing Communications', published 1996 under ISBN 9780844234526 and ISBN 0844234524.

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