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1277271

9780762309504

New Directions in International Advertising Research

New Directions in International Advertising Research
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Product details

  • ISBN-13: 9780762309504
  • ISBN: 0762309504
  • Publisher: Emerald Group Publishing Limited

AUTHOR

Taylor, Charles R.

SUMMARY

Devoted to exploring new perspectives on international advertising, traditionally an area that has been under-researched, this special volume is guest edited by Charles R. Taylor of Villanova University.Taylor, Charles R. is the author of 'New Directions in International Advertising Research' with ISBN 9780762309504 and ISBN 0762309504.

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