New Consumer Marketing Managing a Living Demand System

Following ten years as a marketing practitioner, Susan earned her PhD in management sciences from Cranfield School of Management where she now specialises in consumer marketing. She founded and directs the New Marketing Research Group, which works together with a consortium of client organizations to understand the impact on marketing of the New Consumer (www.newmarketing.org). She is a frequent keynote speaker at marketing and management conferences and can be contacted at s.l.baker@cranfield.ac.uk.Baker, Susan is the author of 'New Consumer Marketing Managing a Living Demand System' with ISBN 9780470844823 and ISBN 0470844825.