New China Business Strategies: Chinese and American Companies As Global Partners

This work is about strategies American companies should use when doing business with China. It demonstrates the benefits of cooperation, such as the path breaking 2005 deal between IBM's consumer computer division and China's Legend, resulting in the creation of China's Lenovo Computer Company. Collaborating profitably with emerging, giant, global Chinese corporations may be a more rewarding strategy than ignoring them or trying to compete with them. This new win-win strategic approach is the only alternative to America and China remaining competitors and slipping into trade war, Cold War, armed conflict and ecological catastrophe.John Milligan-whyte is the author of 'New China Business Strategies: Chinese and American Companies As Global Partners', published 2009 under ISBN 9781561718207 and ISBN 1561718203.