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9780465050239

New and Improved: The Story of Mass Marketing in America

New and Improved: The Story of Mass Marketing in America
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  • ISBN-13: 9780465050239
  • ISBN: 0465050239
  • Publisher: Basic Books

AUTHOR

Tedlow, Richard S.

SUMMARY

The story of how competition leads to sometimes bizarre marketing practices.Tedlow, Richard S. is the author of 'New and Improved: The Story of Mass Marketing in America' with ISBN 9780465050239 and ISBN 0465050239.

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