New Activism and the Corporate Response

This book examines the development of new forms of activism and how corporations are reacting to the challenge of 'attacks'. Contributors supply a range of perspectives from business, activism and academia. Each contribution brings a unique perspective to the debate. The book suggests that the smaller, more radical activist groups are becoming an increasing threat to businesses and are moving the agenda forward. Corporations have failed to keep pace and have to learn to take new forms of activist action seriously. In many ways the two are learning from each other and this is pushing the development of new techniques for attack and defence, especially in the use of electronic communications, which have altered the landscape considerably, opening activism up to a much larger audience. Book jacket.John, Steve is the author of 'New Activism and the Corporate Response' with ISBN 9781403903112 and ISBN 1403903115.