4503484
9780791466155
This is a look at the significance of international sporting events and why they generate enormous audiences worldwide. Focusing on the Olympic Games and the men's football (soccer) World Cup, it examines the political, cultural, economic, and ideological influences that frame these events.Tomlinson, Alan is the author of 'National Identity And Global Sports Events Culture, Politics, And Spectacle in the Olympics And the Football World Cup', published 2006 under ISBN 9780791466155 and ISBN 0791466159.
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