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9780750683494

Nation Branding

Nation Branding

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Product details

  • ISBN-13: 9780750683494
  • ISBN: 075068349X
  • Publication Date: 2007
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Dinnie, Keith

SUMMARY

'Nation Branding' is a comprehensive text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations - as opposed to the more usual context of products, services, or companies.Dinnie, Keith is the author of 'Nation Branding', published 2007 under ISBN 9780750683494 and ISBN 075068349X.

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