5823964
9780750683494
Nation Branding
by Dinnie, Keith
72212
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About this item
- Condition: Acceptable
- Provider: Read A Book Contact
- Provider Rating: 81%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. 27
Product details
- ISBN-13: 9780750683494
- ISBN: 075068349X
- Publication Date: 2007
- Publisher: Elsevier Science & Technology Books
AUTHOR
SUMMARY
'Nation Branding' is a comprehensive text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations - as opposed to the more usual context of products, services, or companies.Dinnie, Keith is the author of 'Nation Branding', published 2007 under ISBN 9780750683494 and ISBN 075068349X.
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