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9780844231013
My Life in Advertising and Scientific Advertising Two Works
by Hopkins, Claude C.
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- Condition: New
- Provider: LightningBooks Contact
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- Condition: Very Good
- Provider: Open Books Contact
- Provider Rating: 95%
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Product details
- ISBN-13: 9780844231013
- ISBN: 0844231010
- Publisher: McGraw-Hill Companies, The
AUTHOR
SUMMARY
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.Hopkins, Claude C. is the author of 'My Life in Advertising and Scientific Advertising Two Works' with ISBN 9780844231013 and ISBN 0844231010.
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