158341
9780130329295
For graduate-level courses in Marketing Research, Research Design and Data Analysis. Multivariate Data Analysis provides an applications-oriented introduction to multivariate data analysis for the nonstatistician by focusing on the fundamental concepts that affect the use of specific techniques.Hair, Joseph F., Jr. is the author of 'Multivariate Data Analysis', published 2005 under ISBN 9780130329295 and ISBN 0130329290.
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