Multinationals and Europe, 1992 Strategies for the Future

Multinationals and Europe 1992presents the first independent review of the critical role multinationals will play in Europe in the future. An international group of scholars extend the focus beyond 1992 to examine the economic and business strategy frameworks that firms need to develop and maintain a competitive advantage. Using case studies from specific industries, the contributors explore the activity of multinationals within the single market, and give special emphasis to the Japanese companies that are poised to exploit the climate of 1992. The importance of interaction between multinationals and national government policies is analyzed, with acknowledgement of the integration that has already been achieved.Burgenmeier, Beat is the author of 'Multinationals and Europe, 1992 Strategies for the Future' with ISBN 9780415051941 and ISBN 0415051940.