Multi-National Management: A Strategic Approach

Multinational Management: A Strategic Approach uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions. By examining comparative management issues thoroughly, this text reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen also covers the following key topics: the formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.Cullen, John B. is the author of 'Multi-National Management: A Strategic Approach', published 2001 under ISBN 9780324055696 and ISBN 0324055692.