by Kerin, Roger A., Berkowitz, Eric N., Hartley, Steven W.

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$125.97

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ISBN-13: 9780072553390
ISBN: 0072553391
Edition: 7
Publication Date: 2002
Publisher: McGraw-Hill Higher Education

AUTHOR

Kerin, Roger A., Berkowitz, Eric N., Hartley, Steven W.

SUMMARY

Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty-from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.Kerin, Roger A. is the author of 'MP Marketing with Student CD-ROM and Powerweb', published 2002 under ISBN 9780072553390 and ISBN 0072553391.

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