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4579001

9782940373000

More Than a Name An Introduction to Branding

More Than a Name An Introduction to Branding
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Product details

  • ISBN-13: 9782940373000
  • ISBN: 2940373000
  • Publication Date: 2006
  • Publisher: Ava Publishing SA

AUTHOR

Davis, Melissa, Baldwin, Jonathan

SUMMARY

Offering a comprehensive introduction to the world of branding, this work discusses the thinking behind the creation of brands, the execution of a brand and the key to maintaining a successful brand.Davis, Melissa is the author of 'More Than a Name An Introduction to Branding', published 2006 under ISBN 9782940373000 and ISBN 2940373000.

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