Money, Media, and the Grass Roots: State Ballot Issues and the Electoral Process

Elections have only recently been studied as public referenda on major policy issues. Money Media and Grass Roots is a major analysis of state ballot questions, and the issues that surround them. It provides information on campaign spending, the effectiveness of different media strategies, and the myths and realities of consequent voter behaviour. The conclusions have enormous implications for the shaping of policy by public vote.Zisk, Betty H. is the author of 'Money, Media, and the Grass Roots: State Ballot Issues and the Electoral Process', published 1987 under ISBN 9780803927940 and ISBN 0803927940.