Mommy, Where Do Customers Come from?

Today's connected customers know more than ever. Aware of the many choices they have, customers today are more demanding and less loyal than times in the past. This presents a special challenge to marketers trying to mine the Internet for profit. Based on Larry Bailin's popular seminar of the same title,Mommy, Where Do Customers Come From'explains the changes in approach necessary to successfully market and sell products and services to today's high-tech shoppers. Bailin first profiles the new customers, explaining what they want, how they differ from consumers of the past, and how to communicate presence and value to them. Written in a witty, shoot-from-the-lip style, and featuring chapters like "Mommy, Someone's at the Door" and "Mommy, I Think They're Talking About Me," the book then shows how to best utilize technologies from email and websites to blogs, podcasts, and Bluetooth.Bailin, Larry is the author of 'Mommy, Where Do Customers Come from?', published 2007 under ISBN 9780978918231 and ISBN 0978918231.