by Collins, Sandra D., O'Rourke, James S., IV

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ISBN-13: 9780324584219
ISBN: 0324584210
Edition: 2
Publisher: Cengage South-Western

AUTHOR

Collins, Sandra D., O'Rourke, James S., IV

SUMMARY

This book provides a brief overview of both classic and recent social science research in the area of social influence. It offers applications for the business leader for shaping organizational culture, motivating employees, and being an influential manager. Readers learn how to examine their goals of social influence and are given a variety of effective tactics they can employ to ethically reach their objective.Collins, Sandra D. is the author of 'Module 7 Persuasion' with ISBN 9780324584219 and ISBN 0324584210.

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