Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews

Moderating to the Max provides you with detailed instructions for more than 20 techniques that will deepen focus group findings and bring life to a fading group. From perceptual mapping to personification, you will never again have to guess whether the technique is the right one for the occasion. This is not a book for beginning moderators, but one that will enhance and broaden the work of those who already have a good foundation. With myriad examples and illustrations, the book's emphasis is on "play" and how fun exercises can inspire focus group respondents to reveal deeper motivations.Bystedt, Jean is the author of 'Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews', published 2003 under ISBN 9780972529013 and ISBN 0972529012.