45990374
9781493940875
Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
by Koen H. Pauwels, Peter Leeflang, Jaap E. Wieringa, T.H.A Bijmolt
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Product details
- ISBN-13: 9781493940875
- ISBN: 1493940872
- Edition: Softcover reprint of the original 1st ed. 2015
- Publication Date: 2016
- Publisher: Springer
AUTHOR
SUMMARY
Koen H. Pauwels is the author of 'Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)', published 2016 under ISBN 9781493940875 and ISBN 1493940872.
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