Mobilizing Minds

[back cover] From Leading Consultants at McKinsey A bold new approach to eliminating complexity and creating new growth and profit In Mobilizing Minds McKinsey's Lowell Bryan and Claudia Joyce reveal a strategy for the 21st century that shatters the complexity frontier altogether, unleashing enormous profits and enabling long-term success for every company. Based on years of extensive research work with many of the world's leading companies, Mobilizing Minds presents a new organizational model that can generate tens of thousands of dollars of increased profit per employee by improving how your firm mobilizes and leverages talent and knowledge, while simultaneously increasing worker satisfaction. It describes an approach that puts enterprise organizational design at the centerpiece of a company's corporate strategy that provides high returns without either taking excessive risk or making enormous financial investments. By mobilizing the mind power of your workforce as well as labor and capital, you'll chart a new frontier that will set you on the road to global growth for decades to come. [flap] Based on the authors' cutting-edge work at McKinsey, Mobilizing Minds outlines a breakthrough strategic approach to creating new value and growth through the knowledge worker. Lowell Bryan and Claudia Joyce of McKinsey & Company, Inc. reveal how you can leverage the wellspring of talent in your workforce, earn tens of thousands of dollars in profits per employee, and thrive no matter the market conditions. They also reveal how redesigning your company to remove unproductive complexity and mobilize the mind power of your workforce-thereby tapping into underutilized knowledge, relationships, and skills-will provide you with not only new opportunities, but also vast sources of new wealth. Presenting innovative and sometimes controversial ideas, Bryan and Joyce shatter the Dilbert syndrome by empowering your company's leaders to create a fresh collaborative environment that engages workers, creates productive teams, and drives fresh profit to the bottom line. They outline nine principles for rethinking your entire corporation, which enable you to: Remove complexity from management Improve the use of hierarchical authority to drive performance Introduce large-scale, enterprise-wide collaboration Deliver operating earnings while employing new strategies for creating wealth in the modern, digital economy Allow intangibles-formal networks, talent and knowledge marketplaces-to flow better through a large company Motivate and drive better, more economic wealth-creating behaviors Pursue organizational design as a corporate strategy The authors prove the point time and time again: it's imperative to put the same energy and focus into designing an organization as you would to the design of new products or processes. Mobilizing Minds is a bold call to action for every business leader who wants to create wealth in today's 21st century global, digital economy.Bryan, Lowell L. is the author of 'Mobilizing Minds ', published 2007 under ISBN 9780071490825 and ISBN 0071490825.