Mobile Revolution The Making Of Mobile Services Worldwide

The Mobile Revolution The Making of Mobile Services Worldwide Dan Steinbock Front Flap: The Mobile Revolution is the first comprehensive account of the explosion of mobile services (rich voice, internet, messaging, content). From multimedia messaging and camera phones to location-based services and mobile phone television, it tells the fascinating story of these products and services in the pioneering markets of Europe, the United States and the Asia-Pacific, particularly Japan, China and South Korea. This book is essential reading for managers and marketers who must now "mobilize" their products, services and companies. It looks in depth at the impact of mobility in consumer and business markets, strategy, and across all industries. It shows how marketing innovation has been brought about by developments in mobile technologies. In the past, technology innovation drove the mobile business. Today, it is marketing innovation that drives the markets. This unique account is supported by in-depth interviews with some 80 leading executives and trendsetters, representing the world's leading mobile vendors (Ericsson, Motorola, Nokia, Qualcomm), operators (NTT DoCoMo, Orange, SK Telecom, Verizon Wireless, Vodafone), IT enablers (IBM, Intel, Microsoft, RealNetworks), publishers (New York Times, Wall Street Journal), media concerns (ABC, CNN, FOX, Nickelodeon, Yahoo) entertainment conglomerates (Sony, Time Warner, Universal, Walt Disney), record companies and music publishers (BMG, BMI, EMI, IFPI, Warner), ad agency networks (Carat Interactive, McCann-Ericsson, Ogilvy Interactive), as well as the world's most innovative mobile developers and many other major corporations and pioneering enterprises. The inside stories illustrate successes (and in some cases failures) in the massive worldwide transition from voice to data - or as the industry trendsetters put it, "from the business of ears to the business of eyes". The Mobile Revolution tells the story of the making of mobile markets and services worldwide, exploring the "mobilization" that is transforming how we live, work and play. Rear Cover: Praise for The Mobile Revolution "Essential reading for anybody who wants to understand how mobility and mobile technology is transforming the way we live and function." Anssi Vanjoki, Executive Vice President, VP&GM Multimedia, Nokia "A comprehensive account of the market and service evolution of mobile communications... illustrated with real-world experiences of mobile players." Thomas Geitner, Chief Technology Officer, Vodafone Group Plc "A comprehensive and authoritative summary of the new era of mobile communication." Sean Maloney, Executive Vice President, GM Mobility Group, Intel Corporation "An exciting exploration of what's turning out to be the most transformative technology of the twenty-first century. Less a tale of tech than a story of our own evolution, and the near-supernatural new things we can do. A mind-bending read." Geoffrey Frost, Chief Marketing Officer, Motorola Inc "Combines the evolution of the global mobile ecosystem with strategic and tactical insights. A book all those involved in today's content businesses would benefit from reading." Pete Downton, Director of Business Development & Strategic Partnership, Warner Music International "Understanding the technology that enables more mobile products and services to exist is only a small part of the mobile revolution. But as The Mobile Revolution points out, what really matters is understanding people's ever-changing demands and expectations." Dave McCaughan, Executive Vice President, DireSteinbock, Dan is the author of 'Mobile Revolution The Making Of Mobile Services Worldwide', published 2005 under ISBN 9780749442965 and ISBN 0749442964.