21338847

9783639104417

Mobile and e-Marketing in Professional Basketball: Comparison of mobile and e-marketing strategies of first-division basketball clubs in England and ... and the impacts for CRM and customer loyalty

Mobile and e-Marketing in Professional Basketball: Comparison of mobile and e-marketing strategies of first-division basketball clubs in England and ... and the impacts for CRM and customer loyalty
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  • ISBN-13: 9783639104417
  • ISBN: 3639104412
  • Publication Date: 2011
  • Publisher: VDM Verlag Dr. Mueller e.K.

AUTHOR

Horsmann, Jannik

SUMMARY

Horsmann, Jannik is the author of 'Mobile and e-Marketing in Professional Basketball: Comparison of mobile and e-marketing strategies of first-division basketball clubs in England and ... and the impacts for CRM and customer loyalty', published 2011 under ISBN 9783639104417 and ISBN 3639104412.

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