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9780324548143

Mktg 2007 Edition With Review Cards

Mktg 2007 Edition With Review Cards
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  • ISBN-13: 9780324548143
  • ISBN: 0324548141
  • Edition: 1
  • Publication Date: 2007
  • Publisher: Cengage South-Western

AUTHOR

McDaniel, Carl, Hair, Joseph F., Lamb, Charles W.

SUMMARY

MKTG 2007/2008 is an extremely concise, visually appealing book containing all the core marketing concepts you need to know without any of the distractions prevalent in traditional marketing textbooks. A suite of relevant and useful study tools allow you to study wherever you are and whenever you have time. MKTG 2007/2008 increases the chances you will be prepared for and engaged in your principles of marketing course.McDaniel, Carl is the author of 'Mktg 2007 Edition With Review Cards ', published 2007 under ISBN 9780324548143 and ISBN 0324548141.

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