6092085
9780324659801
MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card)
by Lamb, Charles W., Hair, Joseph F., McDaniel, Carl
About this item
- Condition: New
- Provider: sbtextbooks Contact
- Provider Rating: 50%
- Ships From: Houston, TX
- Shipping: Standard
- Comments: ALTERNATE EDITION: INSTRUCTOR'S EDITION. NO COMPONENT INCLUDED. UNUSED TEXT BOOK ONLY.
Product details
- ISBN-13: 9780324659801
- ISBN: 0324659806
- Edition: 2
- Publication Date: 2008
- Publisher: South-Western College Pub
AUTHOR
SUMMARY
A member of the American Marketing Association, Academy of Marketing Science, Southern Marketing Association, and Southwestern Marketing Association, Hair has authored 30 books, monographs, and cases and over 60 articles in scholarly journals. He serves on the editorial review boards of several journals and was the 2004 recipient of the Academy of Marketing Science Excellence in Teaching Award. Hair serves as a consultant to many businesses.Lamb, Charles W. is the author of 'MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card)', published 2008 under ISBN 9780324659801 and ISBN 0324659806.
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