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9780471237181

Mission-Based Marketing Positioning Your Not-For-Profit in an Increasingly Competitive World

Mission-Based Marketing Positioning Your Not-For-Profit in an Increasingly Competitive World
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Product details

  • ISBN-13: 9780471237181
  • ISBN: 0471237183
  • Edition: 2
  • Publication Date: 2002
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Brinckerhoff, Peter C.

SUMMARY

Brinckerhoff explains how nonprofit organisations can use marketing to distinguish themselves with funders, those they serve and the public. He shows why marketing is so crucial, what a marketing cycle is, and how to write a marketing plan.Brinckerhoff, Peter C. is the author of 'Mission-Based Marketing Positioning Your Not-For-Profit in an Increasingly Competitive World', published 2002 under ISBN 9780471237181 and ISBN 0471237183.

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