Michigan Avenue, 1951 The Adventures Of An Innocent In The Advertising Wars.

One man's memoir about a decade in Chicago. One story that's a hundred stories, about: -- The Great American Novel that never got written-- -- A young writer's introduction to big-agency advertising-- -- Ads and commercials and clients and bosses-- -- Hits and misses and triumphs and catastrophies-- -- A lovely young lady who became a supportive wife and mother-- -- Three young sons who kept both parents hopping-- -- Garrets and apartments and dream houses in the suburbs-- -- And an interesting look at America in the '50's from a front-row seat in the advertising that helped propel it. How it worked and didn't work, scored and struck out, rewarded and punished, and just about everything else.Gordon, Wallace J. is the author of 'Michigan Avenue, 1951 The Adventures Of An Innocent In The Advertising Wars.' with ISBN 9781418429065 and ISBN 1418429066.