1204481
9780893911263
Mexican Americans and the Mass Media
by Greenberg, Bradley S., Bergoon, Michael, Burgoon, Judee K.
About this item
- Condition: New
- Provider: LightningBooks
- Provider Rating: 85%
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About this item
- Condition: Good
- Provider: BooksRun
- Provider Rating: 95%
- Ships From: Philadelphia, PA
- Shipping: Standard, Expedited
- Comments: Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported
Product details
- ISBN-13: 9780893911263
- ISBN: 0893911267
- Publisher: Greenwood Publishing Group, Incorporated
AUTHOR
SUMMARY
This book reports in detail the procedures and findings of project CASA (Communication and Spanish-Speaking Americans)--the most comprehensive, programmatic esearch effort to focus on Mexican-Americans and mass media. Media usage, access, credibility, gratifications, sources of information, and content preferences about a variety of media (from TV to comic books) were accessed. Focus group interviews with hispanic community leaders and with local newspaper publishers were also conducted, in addition to content and readability analyses of the local daily newspaper portrayals of Hispanics.Greenberg, Bradley S. is the author of 'Mexican Americans and the Mass Media' with ISBN 9780893911263 and ISBN 0893911267.
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