119596
9780070024663
This upper-level methods book in social psychology is the leader in this area. Stressing practical application, it provides many specific suggestions about how to design treatments, measure behavior, create a coherent experience for subjects, get the most out of pretesting, choose an appropriate research design, avoid the problems of experimentor design, and experimentor bias and demand characteristics, conduct a postexperimental interview, and write up an experiment.Phoebe C Ellsworth is the author of 'Methods of Research In Social Psychology', published 1989 under ISBN 9780070024663 and ISBN 0070024669.
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