Message Effects Research Principles of Design and Analysis

Name: Message Effects Research Principles of Design and Analysis
Author: Jackson, Sally
ISBN: 9780898623161

by Jackson, Sally

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ISBN-13: 9780898623161
ISBN: 0898623162
Publisher: Guilford Publications, Incorporated

AUTHOR

Jackson, Sally

SUMMARY

In this fascinating and controversial new work, Sally Jackson critiques the methodology behind generalized claims about message effects and lays the groundwork for a methodological alternative.Jackson, Sally is the author of 'Message Effects Research Principles of Design and Analysis' with ISBN 9780898623161 and ISBN 0898623162.

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