142978
9781563671906
The second edition of this best-selling, comprehensive text has been updated to contain the most current information on merchandising and retailing. Written for college-level courses dealing with retail buying and the management of retail inventories, the text covers topics relevant to future buyers and store-management personnel. The material is presented within the context of a contemporary retail environment.John Donnellan is the author of 'Merchandising Buying and Management', published 2002 under ISBN 9781563671906 and ISBN 1563671905.
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