5252421
9780132340571
"The expansive growth of the meetings, expositions, events, and conventions (MEEC) industry demands this current, comprehensive introduction to its various segments. This broad overview takes advantage of the expertise of many active industry experts. It is the most up-to-date text available and covers a wider range of MEEC topics than any other book on the market. As such, it is a "must read" for anyone thinking of becoming involved in MEEC, or even those with a passing interest in the subject."--BOOK JACKET.Fenich, George G. is the author of 'Meetings, Expositions, Events & Conventions ', published 2007 under ISBN 9780132340571 and ISBN 0132340577.
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