Medici Effect What You Can Learn from Elephants and Epidemics

The Medici examines why creativity and insight are incredibly vibrant at the intersection of domains, disciplines, cultures and fields and tells us how to get to those places. Frans Johansson, an entrepreneur and journalist, brilliantly reveals the core principles that reign when divergent concepts are combined. Whether one's goal is to cure cancer or invent a better ball-point pen, this book will help anyone generate higher quality ideas and live and work a little closer to the intersection.Johansson, Frans is the author of 'Medici Effect What You Can Learn from Elephants and Epidemics', published 2006 under ISBN 9781422102824 and ISBN 1422102823.