138294
9780761987734
The authors show how the media shapes, and is shaped by, not only society but also individuals. The focus of the book is on the huge influence the media exerts on society in general and on individuals in particular.William D. Hoynes is the author of 'Media/Society: Industries, Images and Audiences', published 2002 under ISBN 9780761987734 and ISBN 0761987738.
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