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9780534630546

Media/impact with Infotrac An Introduction To Mass Media

Media/impact with Infotrac An Introduction To Mass Media
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Product details

  • ISBN-13: 9780534630546
  • ISBN: 0534630545
  • Publication Date: 2004
  • Publisher: Wadsworth

AUTHOR

Biagi, Shirley

SUMMARY

Providing an overview of each major medium, this text's discussion is enhanced by three integrated themes: media as business; media and technological change; media and political, social, and cultural institutions.Biagi, Shirley is the author of 'Media/impact with Infotrac An Introduction To Mass Media', published 2004 under ISBN 9780534630546 and ISBN 0534630545.

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