114915
9780534575106
Providing a thorough overview of each major medium, this book's discussion is enhanced by three integrated themes: media as business; media and technological change; and media and political, social, and cultural institutions. It explores and concludes with critical arguments about the overall effects of media today as well as economic, social, cultural, and political consequences of the media on society.Biagi, Shirley is the author of 'Media/Impact With Infotrac An Introduction to Mass Media' with ISBN 9780534575106 and ISBN 0534575102.
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