Media Today An Introduction to Mass Communication

&> I. Understanding the Nature of Mass Media 1. Understanding Mass Media: The Importance of Media Literacy Varieties of Communication Mass Media in Our Personal Lives Mass Media, Culture, and Society Media Literacy 2. Making Sense of the Media Business The Economy of Mass Media The Primary Genres The Business of Mass Media Production of Mass Media Content Distribution of Mass Media Content Exhibition of Mass Media Content Financing Mass Media Content Media Literacy and the Business of Media 3. Formal and Informal Controls on Media Content: Government Regulation, Self-Regulation, and Ethics Government Regulation of the Media Marketplace U.S. Media Regulation and the First Amendment Types of Media Regulation The Struggle with Government Over Access to Information Media Self-Regulation Ethics Media Literacy, Regulation, and Ethics 4. Making Sense of Media Research on Media Effects and Media Culture The Nature of Mass Media Research The Early Years of Mass Media Research in the United States Consolidating the Mainstream Approach The Rise of Critical Approaches Cultural Studies Using Media Research to Develop Media Literacy Skills II. Conglomerates and Cross-Media Activities 5. A World of Blurred Media Boundaries Six Current Guiding Mass Media Trends Media Fragmentation Audience Segmentation Distribution of Products Across Media Boundaries Globalization Conglomeration Digital Convergence Media Literacy: Taking a Critical View of Blurring Media Boundaries 6. Understanding Cross-Media Strategies Three Contemporary Conglomerates News Corporation The Walt Disney Company AOL Time Warner A Critical View: The AOL-Time Warner Merger Media Literacy and Cross-Media Strategies III. The Print Media 7. The Print Media: From Past to Present Printing and Power Before the American Revolution[read more]