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9780240807621

Media Promotion And Marketing for Broadcasting, Cable And the Internet

Media Promotion And Marketing for Broadcasting, Cable And the Internet
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  • ISBN-13: 9780240807621
  • ISBN: 0240807626
  • Edition: 5
  • Publication Date: 2006
  • Publisher: Butterworth-Heinemann

AUTHOR

Eastman, Susan Tyler, Ferguson, Douglas A., Klein, Robert A.

SUMMARY

This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.Eastman, Susan Tyler is the author of 'Media Promotion And Marketing for Broadcasting, Cable And the Internet ', published 2006 under ISBN 9780240807621 and ISBN 0240807626.

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