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9780844235127

Media Planning A Practical Guide

Media Planning A Practical Guide
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Product details

  • ISBN-13: 9780844235127
  • ISBN: 0844235121
  • Edition: 3
  • Publication Date: 1996
  • Publisher: McGraw-Hill

AUTHOR

Surmanek, Jim

SUMMARY

Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency.Surmanek, Jim is the author of 'Media Planning A Practical Guide', published 1996 under ISBN 9780844235127 and ISBN 0844235121.

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