Name: Media, Audience, and Social Structure - Sandra J. Ball-Rokeach - Paperback
ISBN: 9780803925823

by Ball-Rokeach, Sandra J., Cantor, Muriel B.

Media, Audience, and Social Structure - Sandra J. Ball-Rokeach - Paperback

by Ball-Rokeach, Sandra J., Cantor, Muriel B.

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ISBN-13: 9780803925823
ISBN: 0803925824
Edition: 1
Publisher: SAGE Publications, Incorporated

AUTHOR

Ball-Rokeach, Sandra J., Cantor, Muriel B.

SUMMARY

Media, Audience, and Social Structure presents an integrated overview of current sociological research on mass media and society. Specific questions addressed include the media's role in various social processes; how and why media organizations operate as they do; the relationships between media and special audiences; how to conceptualize and measure media effects and their impact on public opinion; and how to analyze (both qualitatively and quantitatively) media content.Ball-Rokeach, Sandra J. is the author of 'Media, Audience, and Social Structure - Sandra J. Ball-Rokeach - Paperback' with ISBN 9780803925823 and ISBN 0803925824.

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