Media and Communication Research

Building directly on the success of its predecessor, Mass Communication Research Methods, this book provides a clear and accessible introduction to key research methods, approaches and tools available for the study of media and communication processes. This book provides a new focus on current topics, such as "ethics," "research questions," and "markets and corporate trends," and adopting a considerably more global perspective. Offering both a clear understanding of the research process and directing the student to suggested research resources, the book will be an invaluable tool for students and researchers alike.Hansen, Anders is the author of 'Media and Communication Research', published 2012 under ISBN 9780230000063 and ISBN 0230000061.