Measuring Transaction Costs in Plural Formed Marketing Channels: An empirical investigation of franchise units in the oil industry

Name: Measuring Transaction Costs in Plural Formed Marketing Channels: An empirical investigation of franchise units in the oil industry
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Author: Nygaard, Arne
ISBN: 9783639222432

by Nygaard, Arne

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ISBN-13: 9783639222432
ISBN: 3639222431
Publication Date: 2009
Publisher: VDM Verlag Dr. Mueller e.K.

AUTHOR

Nygaard, Arne

SUMMARY

Nygaard, Arne is the author of 'Measuring Transaction Costs in Plural Formed Marketing Channels: An empirical investigation of franchise units in the oil industry', published 2009 under ISBN 9783639222432 and ISBN 3639222431.

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