1186040
9780761988113
"This well-written title is a theoretically based work in social criticism. . . . McDonald's and its clones have created a positive public image, but Ritzer gives the public discourse a little balance by focusing on the problems created, and the dangers posed, by the process. . . . Ritzer asks: "Does it all amount to . . . Nothing?" (cf. his Globalization of Nothing, 2004). The last chapter on dealing with McDonaldization is thought-provoking. . . . Highly recommended."Ritzer, George is the author of 'McDonaldization of Society', published 2004 under ISBN 9780761988113 and ISBN 0761988114.
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