Mastering Technical Sales The Sales Engineer's Handbook

John Care is the regional technical director at Business Objects Americas in New York. He received his B.Sc. (Eng.) Honours in chemical engineering from the Imperial College of Science and Technology, London, England Aron Bohlig is a self-employed sales and marketing management consultant. He received his B.S. from the joint business/computer science program at the University of Puget Sound, Seattle, Washington, and also completed a second major in English (professional writing). He is currently earning his M.B.A. at the Wharton School, University of PennsylvaniaCare, John is the author of 'Mastering Technical Sales The Sales Engineer's Handbook', published 2002 under ISBN 9781580533454 and ISBN 1580533450.