Mastering Customer Value Management: The Art and Science of Creating Competitive Advantage

There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies that practice it. Customer value management is about: choosing value (determining what customers really value and developing your value proposition ) delivering value (making sure business processes are aligned with value proposition) communicating value (educating the market on your value proposition)The concepts of customer value management and the practical tools that have been developed to support them are the subject of this book.Janice Simpson is the author of 'Mastering Customer Value Management: The Art and Science of Creating Competitive Advantage', published 2003 under ISBN 9781893673076 and ISBN 1893673073.