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9780837152264

Mass Persuasion: The Social Psychology of a War Bond Drive

Mass Persuasion: The Social Psychology of a War Bond Drive
$134.48
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  • Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Product details

  • ISBN-13: 9780837152264
  • ISBN: 0837152267
  • Publication Date: 1971
  • Publisher: Greenwood Publishing Group, Incorporated

AUTHOR

Merton, Robert K.

SUMMARY

The purpose of this book is to uncover "the structure and dynamics of mass persuasion in our society." The case study for analysis was the Third War Loan appeal made by Kate Smith.Merton, Robert K. is the author of 'Mass Persuasion: The Social Psychology of a War Bond Drive', published 1971 under ISBN 9780837152264 and ISBN 0837152267.

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