by Wimmer, Roger D., Dominick, Joseph R.

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ISBN-13: 9780534174729
ISBN: 0534174728
Edition: 4
Publisher: Wadsworth

AUTHOR

Wimmer, Roger D., Dominick, Joseph R.

SUMMARY

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.Wimmer, Roger D. is the author of 'Mass Media Research:intro.' with ISBN 9780534174729 and ISBN 0534174728.

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