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9780534562748

Mass Media Research With Infotrac An Introduction

Mass Media Research With Infotrac An Introduction
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Product details

  • ISBN-13: 9780534562748
  • ISBN: 0534562744
  • Edition: 7
  • Publication Date: 2002
  • Publisher: Wadsworth

AUTHOR

Wimmer, Roger D., Dominick, Joseph R.

SUMMARY

This market-leading text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research and experimental research. InfoTrac College Edition exercises reinforce student understanding.Wimmer, Roger D. is the author of 'Mass Media Research With Infotrac An Introduction', published 2002 under ISBN 9780534562748 and ISBN 0534562744.

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