Mass Media Religion: The Social Sources of the Electronic Church - Stewart M. Hoover - Hardcover

Mass Media Religion considers and explores the implications of the evergrowing religious broadcasting media in terms of their social and political contexts. How does 'electronic church' broadcasting affect the way American culture deals with major problems of the day like racism, militarism, the drug crisis, the feminization of poverty and broader social change? The author reviews both the historical origins of fundamentalist and neo-evangelical responses to these crises of modernity and the historical development of the electronic church. He examines central institutions of the mass media religion -- such as the Christian Broadcasting Network -- in detail and includes a series of interviews with representative viewers, discussing their beliefs, experiences, worldviews, and the role electronic religion plays in other aspects of their lives. Finally, the development of the electronic church in its wider context and its implications for American culture in general are considered. The story of how the electronic church has become a social and cultural force of immense influence, Mass Media Religion is urgent reading for both professionals and students in communication, religion, and political theory.Hoover, Stewart M. is the author of 'Mass Media Religion: The Social Sources of the Electronic Church - Stewart M. Hoover - Hardcover' with ISBN 9780803929944 and ISBN 0803929943.